This past weekend I read an article — sorry I can’t find the link, this Forbes article is pretty typical though — about how it is a shame that the past quality problems still haunt America’s car companies. In particular, the author made the case that car buyers need to get over it. IMO, poor [...]
Filed under: Branding, Quality Management | Tagged: American Cars, Caliber, Chrysler, Daniel Snow, Dodge, Ford, GM, Maverick, Monte Carlo, Pinto, Quality, Vega | 4 Comments »





