Best and Worst Project Names

The name of an initiative is an oft-overlooked aspect of communications.  You’ll get a decent name if you work with an experienced OCM crew.  However, the most effective names I’ve seen weren’t focus-group tested so to speak.  Here they are:

  • Everest: Used for a SAP project that was challenging with a tight time line; however, the customer expected good returns from the initiative.  This name conveyed these attributes well: Everest is dangerous, has a short climbing window, and signifies the ultimate achievement.
  • OASIS: This was an acronym used to describe a SAP upgrade for a customer that had had a troubled initial implementation.  The name conveyed danger and privation.  More importantly, it reflected the key goal of the project: to provide a stable and modern ERP platform (the customer had waited years to upgrade).

Finally, I have a soft spot in my heart for Project BOHICA, a name we used on a project simulation team.  I’ve always wanted to use that one “for real”.

Any other best or worst names?

About these ads

2 Responses

  1. [...] get a decent name if you work with an experienced OCM crew.  Paul Ritchie in his post writes about good and bad projects names and how them effect on the project [...]

  2. [...] My post on best and worst project names remains one of my most popular.  As a follow up, here’s a few more good and not-so-good names: [...]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 1,359 other followers

%d bloggers like this: