The name of an initiative is an oft-overlooked aspect of communications. You’ll get a decent name if you work with an experienced OCM crew. However, the most effective names I’ve seen weren’t focus-group tested so to speak. Here they are:
- Everest: Used for a SAP project that was challenging with a tight time line; however, the customer expected good returns from the initiative. This name conveyed these attributes well: Everest is dangerous, has a short climbing window, and signifies the ultimate achievement.
- OASIS: This was an acronym used to describe a SAP upgrade for a customer that had had a troubled initial implementation. The name conveyed danger and privation. More importantly, it reflected the key goal of the project: to provide a stable and modern ERP platform (the customer had waited years to upgrade).
Finally, I have a soft spot in my heart for Project BOHICA, a name we used on a project simulation team. I’ve always wanted to use that one “for real”.
Any other best or worst names?