Is Starbucks’ stuck in the middle?

Thoughts after tag surfing….  A lot of the comments on the Starbucks store closings claim that the 600 closings are driven by location mistakes.  The recent internal memo from Howard Schultz listing the stores to close in July 2008 headlined the “poor real estate decisions” made (story here).  There has been a lot of talk of cannibalization (here) [...]

“Messaging” to audience vs. letting audience draw conclusions

I liked the differentiation between messages and conclusions by Leo Bottary here.  Once I got over the blog’s name — relentlessPR, which evokes a visceral reaction from the project/operations guy in me — I found some interesting posts.
Last year, I met with a leadership team…who were interested in fine-tuning their key messages. Specifically, the key messages that [...]

What do you hate about Web 2.0?

I always like Hugh at gapingvoid, but hating on Web 2.0 poseurs is one of his strongest riffs.  His top ten is here.
My faves are #4 and #9, but if I’m honest with myself I’m getting a resentment about #8 as well.  I’ll know that I’m in need of an intervention if I start watching other [...]

WeirdGuy’s “Branding 101″ Tip

Gotta love the handle of the WeirdGuy’s (his Weirdblog is here).
Also gotta love his “Branding 101″ tip (here).
Hmmm…better proof-read that CV again.