This past weekend I read an article — sorry I can’t find the link, this Forbes article is pretty typical though — about how it is a shame that the past quality problems still haunt America’s car companies. In particular, the author made the case that car buyers need to get over it. IMO, poor quality is a betrayal of trust for a product like autos, which are so integral to our way of life and psyches. I must admit that I’m one of those buyers who, in the words of Daniel Snow,
turned to Asian and European cars after the oil shocks [and] found they didn’t require much maintenance over hundreds of thousands of miles. To add insult to the injury, Honda, Toyota and others began manufacturing cars in the U.S. The sterling quality of these products proved American workers were not to blame for quality problems at GM, Ford and Chrysler.
To this day, every time I look at US cars I get cold feet. The memories of the peeling paint and balky transmission of my Monte Carlo and the clutch on my Maverick that lasted 20K miles come back. Let’s not even talk about a teacher’s Vega, my friend’s Pinto, or the leaky diesel McDonald’s GM company cars of the 1980′s. Even worse, the strategy of pawning off crap cars via fleet sales to rental car companies — rather than killing/fixing the marque — means that when I think of Chrysler I think of the embarassing Dodge Caliber I rented last year.
Like they said in the X-Files, I want to believe. But, then I remember…