Sustainable value in the knowledge economy

Whenever Mary Adams comments on Crossderry (thanks, Mary), I always make a point to work through my Google Reader inventory of her posts (here also).  She posted briefly (here) on Jay Deragon’s post (here) and comment thread — including some from McKinsey reps — wondering how valuable McKinsey’s “Premium” offering is.

I dropped the “Premium” subscription myself a few years ago, but I do return to mckinsey.quarterly.com pretty regularly.   However, I’ve seen certain articles that stand out — in the way that McKinsey consulting stands out — by being on point, detailed, yet well-written and digestible (unlike some of the academic work Jay refers to).  I know I’m missing something, but I’m not sure its worth $150/year.

In such cases, it would be nice to have the option to buy a single article (like HBR… hint, hint).  Not sure of the price point, but I could see myself making a $5-$10 “impulse” buy for the right piece.

Paring down to LinkedIn and Facebook

I’ve finally started to winnow my social site memberships.  I’m getting rid of my memberships in Plaxo, Spock, and Classmates.  LinkedIn will stay.

Also, does Naymz irritate any of you?  I’ve received a slew of  requests for recommendations via Naymz… OK, I can do that.  But  to recommend I would have been forced to sign up.  That annoyed me to no end, especially when many requesters already were connections via LinkedIn (where one can recommend).

Finally, rather than posting much personal stuff on Crossderry, I’ve finally gotten up on Facebook.  If you’re interested in keeping up, my profile is here.

Social Media ROI and Strategy Alignment

I’m not sure that there are many answers — at least for our line of business — but these posts got me thinking about the value of some Enterprise 2.0 initiatives we’ll be kicking off shortly. 

Fluent Simplicity lays out the basic value/return problems here.  Social media initiatives often happen because everyone is doing them, and focusing on fads and fashion doesn’t make for long-term thinking (see my take on Tom Davenport’s pessimistic take on Web 2.0 here).  However, Enterprise 2.0 can’t be treated the same way.  Firms are reluctant to go “all-in” on social media because…

[f]or most organizations, this activity is not tied to strategic goals and is not adequately measured in a meaningful way. 

Frogloop has a ROI calculator (here) that got me thinking about how to build the business case for my initiatives.  I’m not sure how well I’ve thought through the intangible benefits (e.g., retention), which probably will have the biggest strategic impact.  I’ve been focused on the productivity and publicity gains only, which were simple.  A little more Excel modeling may be in order!

Hat tip: Mary Adams at IC Knowledge Center

Giving up on Web 2.0 as penance?

Tom Davenport‘s latest post (here) on Harvard Business Online channels the tone of today’s conventional wisdom.  Many commentators on the Panic of 2008 — including Davenport — are invoking the Great Depression and its harsh lessons.  I guess hairshirts and flagellant confraternities will be coming back next.

While I love mortification of the flesh as much as anyone, I think Davenport’s seriously off-track here.  He’s gone gloom-and-doom just as social media is doing some heavy lifting.  An example of Enterprise 2.0 traction, you say?  OK, what does it say when a guy like Michael Krigsman — who is on the IT Project Failures beat, for goodness sake — praises Enterprise 2.0 efforts from SAP (here) and Oracle (here)?

I hate to bad-rap a fellow Babsonian, but maybe Tom needs to get out of Starbucks more…

Measuring Blog Reach/Impact…beyond Technorati

Well, it appears that Technorati is somewhat recovered from its earlier dysfunction (see here).  However, it is far from all the way up.  I still need to manually ping it to get posts to appear and I don’t trust my authority and rank numbers anymore.  Never mind the cries for help, satisfaction, and justice I hear that still go unanswered by Technorati support.

Because I’m on a WordPress-hosted blog, I can’t use some analytics packages, but I’m looking to move beyond Technorati.  I’ve found at least three reasonably-useful sites thanks to Sara at Pajama Professional (post here). 

Xinu Returns pulls together a good summary of ratings — especially the backlinks — from a variety of social media sites.  I’ve found it useful to use CubeStat or Website Outlook in conjunction with Xinu Returns, mostly to validate my pageviews/day (which are incomplete in WordPress-hosted stats).

Any other sites/approaches to recommend?

Measuring effectiveness of virtual events

My group is about to embark on a social media journey, so Jonathan’s strong post on the effectiveness of virtual events (here) was timely grist for our KPI mill.  I’m not sure I have anything more than half-baked yet — heck, the dough hasn’t even risen — but it got me thinking about the questions I need to ask. 

I’ll share some of what I’m asking once we get something in the oven…

KM that works — ASAP for Implementation roadmap updates

As a follow-up to my ASAP and WBS features post (here), I should relay a quick KM win anecdote and give kudos to my team.  The director who leads our methodology and enablement team drove a simple, but effective, effort to incorporate the conversation from our internal social media into our external-facing methodologies.  A new set of accelerators – samples, templates, and white papers – was published based on frequency analysis of the questions and answers from internal discussions hosted on our internal SAP Corporate Portal.   

Furthermore, the team focused on available material — i.e., well-regarded accelerators already published — so we could respond efficiently and effectively.  The results of this initiative are now available in the ASAP for Implementation Roadmap and are embedded in our PMO innovation lifecycle.

  • Sample Conversion and Interface Strategy
  • Configuration Documentation Template/Sample
  • Sample Cutover Plan
  • Business Process Flow Template/Sample
  • Requirements Traceability Matrix Practice Document
  • Business Blueprint Presentation Sample
  • Authorization Definition Template/Sample
  • Knowledge Transfer Template
  • Production Support Strategy and Production Support Plan
  • Data Conversion Methods and Metrics Guideline
  • Centralized Data Management White Paper
  • Sample Test Cases
  • Integration Test Signoff Template
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