Measuring effectiveness of virtual events

My group is about to embark on a social media journey, so Jonathan’s strong post on the effectiveness of virtual events (here) was timely grist for our KPI mill.  I’m not sure I have anything more than half-baked yet — heck, the dough hasn’t even risen — but it got me thinking about the questions I need to ask. 

I’ll share some of what I’m asking once we get something in the oven…

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