Measuring effectiveness of virtual events

My group is about to embark on a social media journey, so Jonathan’s strong post on the effectiveness of virtual events (here) was timely grist for our KPI mill.  I’m not sure I have anything more than half-baked yet — heck, the dough hasn’t even risen — but it got me thinking about the questions I need to ask. 

I’ll share some of what I’m asking once we get something in the oven…

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: