That’s the way my strategy professor at business school introduced us to vision and mission. And that’s what the most effective presentations do, IMO: tell a story. However, many of us technical and semi-technical folks feel nothing but fear and trembling when we’re asked to “put together a deck.”
- Try to make presentations serve as documentation.
- Skimp on preparation.
- Misuse or ignore visual design principles.
While I haven’t read the book, the post’s summary and the video clip sure make it sound appealing. In particular, I like the practical guidance — e.g., the “Post It” approach — that Jonathan passes along. I can testify to this method’s effectiveness in condensing thoughts into single points, which can then be moved around into a coherent story.