Shiny, happy objects all around

My brother introduced me to the concept of the “shiny object” — the distracting, alluring thing on which the unwary fixate.  Seth Godin uses the concept to get us focused on our goals and milestones.

This post shows [again] why Seth is one of the wise marketing minds.  To the unwary, marketing is a kind of magic that can put a shine on anything or even polish a you know what

Many, of course, only sell that shine.  Seth reminds us to begin with the end in mind if we want it to be more than a veneer.

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