What do you do to get a better class of vendor cold-calls?

I posted this the other day on LinkedIn:

Now that I’m the head of IT, I get an impressive array of sales folks calling, emailing, and trying to connect via LinkedIn. I’m more than willing to talk to someone who’s coming in via an introduction, but the cold calls I almost always ignore.

That said, I appreciate that there’s potentially valid information in sales and marketing outreach, and I do find a few of these cold-calls useful or interesting. Sometimes the contact will be from a technology company I’ve heard is doing great things. Sometimes it’s a recruiter who shows some sensitivity or expertise re: our hiring market.

Unfortunately, the overall yield of valid contacts isn’t great. Is there anything that you’ve done to improve that yield?

There are a number of decent comments, but no magic bullet. Any ideas?

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