The cargo cult of business jargon

Flight of fancy...now boarding!

My first thought when I saw this post by Glen Alleman was “cargo cult“. 

I’m wary of concepts from hard sciences that find their way into business jargon, largely because the concepts become incantations.  It feels like we’re appropriating the prestige of science, just like a cargo cult’s “focus on obtaining the material wealth (the “cargo”) of the advanced culture through magic and religious rituals and practices.”

In other words, I cringe when I hear incantations like — “complexity”, “emergent”, etc. — as if the words in and of themselves suffice.   It’s nothing but meaningless superstition without insight and actions that solve problems or exploit opportunities.

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