I had never seen this Wikipedia entry on cognitive biases (there’s also a good related entry on buyer decision processes here). I’ve found that keeping these pitfalls in mind really helps one when problem solving.
My personal favorites are Déformation professionnelle, Projection bias, and Self-serving bias.
Filed under: Methodology | Tagged: buyer decision making, cognitive biases, deformation professionnelle, problem solving, projection bias, self-serving bias | 1 Comment »
