Matt Ridley on Gut Feelings and the Writings of Gerd Gigerenzer

Merry Christmas!  Here’s the gift of a little science for all you “gut” deciders. Matt Ridley posted this yesterday, pointing to research that suggests that…

more detailed analysis does not necessarily improve a decision, but often makes it worse. He believes, in effect, that less is more: Extra information distracts you from focusing on the few simple aspects of a problem that matter most.

Just don’t call it a hunch, call it a heuristic.

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