Podcast on barriers to successful IT/CRM

Michael Krigsman over at IT Project Failures hosted the first in what he hopes will be a regular series of “Town Hall” podcasts (here)  It was originally supposed to be a meet-up, but the weather was dodgy at best so the session went virtual. 

Anyway, Paul Greenberg moderated an excellent discussion that covered a lot of ground.  As Michael notes, Paul’s CRM background focused the conversation

…on issues drawn from customer relationship management. CRM brings together core business functions — how a company interacts with customers — with technology intended to streamline and improve those relationships. Since these goals are business-oriented, CRM offers excellent examples of non-technical failures connected with technology implementation projects. For example, one participant noted corporate managers sometimes deploy CRM hoping to control end-users, who in turn reject the system in a predictable failure. 

Be warned… I jump in at about the 30 minutes mark!

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