Seth Godin on the “New Normal”

We’re getting out from under here so I’m digging through my own stack of stuff.  It has been exceedingly hard to post, but I’ve tried not to skimp on my reading.  That’s the least I can do to stay connected.

I’ve linked to Seth Godin a number of times, and not just because of his marketing chops.  Seth’s best posts tie complex phenomena directly to the choices we make with our personal and professional lives.  His post “The forever recession (and the coming revolution)” challenges us to recognize that much of the angst of the “New Normal” is driven by one’s perspective:

Stressful? Of course it is. No one is trained in how to do this, in how to initiate, to visualize, to solve interesting problems and then deliver. Some see the new work as a hodgepodge of little projects, a pale imitation of a ‘real’ job. Others realize that this is a platform for a kind of art, a far more level playing field in which owning a factory isn’t a birthright for a tiny minority but something that hundreds of millions of people have the chance to do.

If we project managers cannot thrive in the “New Normal”, than no one can.

Shiny, happy objects all around

My brother introduced me to the concept of the “shiny object” — the distracting, alluring thing on which the unwary fixate.  Seth Godin uses the concept to get us focused on our goals and milestones.

This post shows [again] why Seth is one of the wise marketing minds.  To the unwary, marketing is a kind of magic that can put a shine on anything or even polish a you know what

Many, of course, only sell that shine.  Seth reminds us to begin with the end in mind if we want it to be more than a veneer.

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