We say we want faster horses

While I’m on a Henry Ford roll, here’s one about the dangers of simply taking orders from one’s customers.

If I had asked people what they wanted, they would have said faster horses.

We now mock Ford for “any color he wants, as long as it’s black“; but passively listening to the customer is no good either. Long ago Ford understood the pitfalls of just asking “what would you like?”

This quote came to mind as I reviewed the predictions in the Pew Research report on Killer Apps in the Gigabit Age. Full disclosure, I don’t buy such specific predictions. I’m with William Schrader’s take on page 2:

Gigabit bandwidth is one of the few real ‘build it and they will come’ moments for new killer apps. The fact that no one had imagined the other killer apps prior to seeing them grow rapidly implies that no one can imagine these new ones—including me.

Many of the guesses are entertaining and may well be true. In the end, what struck me was how derivative nearly every prediction was. Most involved augmentation of current functionality: a variant on the “faster horse” desire. Some, like one librarian, were hoping for features that already exist: e.g., seeing recipes in a heads-up display.

Paging KitchMe and Google Glass.

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