Engaging middle management in “Enterprise 2.0”

Following up on an earlier post on Web 2.0 blockers (here), I’ll forward some block “busting” suggestions from that Clint Boulton report on Enterprise 2.0 (here). 

Middle managers in their ’50s will likely not have been as exposed to computers and their corresponding technologies….   [T]he way older generations adopt the tools is different.  For example, a 69-year-old CIA agent has done more than 30,000 edits on Intellipedia.   This is because he uses Intellipedia to post all of his content, an extension of his upbringing that people are supposed to use one tool to do all of their work. By contrast, Generation Y CIA agents use the application situationally, and use other apps for different information sharing.

That’s an excellent observation…I’ve found this when working with experienced line managers, especially.  Tremendous resistance at first and for a while; however, once they made the breakthrough of how to use a tool, they were comfortable with it.

 [A]ll it takes is one champion within a department or workgroup. If one respected leader starts blogging or posting to a wiki, others will follow.  It also helps when management admits something is important and seeks help to “get it,” according to Pete Fields, senior vice president for the e-commerce division at Wachovia bank.   [The CIO] didn’t grasp the enterprise 2.0 tools coming to the fore but acknowledged them as transformative. So, he sought out a “couple Gen-Y folks in his group to be reverse mentors.”

I’m planning to do this with my team…we’re looking to hire someone to drive Web. 2.0 adoption, perhaps leveraging a high-potential/top talent from development.

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One Response

  1. […] Engaging middle management in "Enterprise 2.0" I’m planning to do this with my team…we’re looking to hire someone to drive Web. 2.0 adoption, perhaps leveraging a high-potential/top talent… […]

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